Social Commerce
Wednesday, July 23rd, 2008I’ve been pretty geeked on widgets and other web 2.o tools for quite a while - mostly due their power to provide greater depth and brand reach within social media channels. However, there are a couple of companies that have figured out ways to monetize widget use and distribution by integrating internet retailer stores/products into a widget - resulting in “mini-stores” - that can be shared through any social media channel.
The big leaders right now are ToldYa! and Nooked. Check out their sites for examples.
